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Helping
your business
find more clients.
We specialize in
Marketing for Home Service Providers
Focusing on marketing
can be difficult when you need to focus on your business.
Takes too much of your time which you wish you could spend differently?
Feeling overwhelmed with different marketing channels?
Need to focus on your clients instead?
Feeling the pressure to keep up with the digital landscape?
Wish someone reliable could handle your marketing for you?
We understand
your needs.
With both marketing expertise and firsthand experience in running a successful home service provider company, we understand the specifics of your business and your clients' needs.
Our personalized marketing solutions are constructed specifically for home service businesses like yours, reflecting our commitment as more than just an agency – we're your dedicated marketing partner, focused on delivering meaningful results.
Expertise
As marketing experts for home services and firsthand experience in running a home service provider company, we bring a wealth of experience and industry knowledge to the table.
Custom
Solutions
No one-size-fits-all approach here. We understand your unique challenges and create personalized strategies to address them: whether it's building a website, managing social media, or a comprehensive strategy covering the entire process from branding to implementation.
Cost
Effective
Say goodbye to the high costs of in-house marketing. We offer affordable solutions with a focus on measurable Return on Investment.
Reliable & Result Driven
You can trust us to be interested in your success just like you are! We are committed to delivering results that matter to your business – more clients, increased visibility, and sustainable growth.
US-Based, Real & Responsive
We understand that many specialists and agencies offer services without a true understanding of the market or even the language you speak. Being based in the US, we are native English speakers, and we can even meet in person if needed. We are real and we are here for you any time you need us!
How we can help.
Every home service business needs a solid marketing foundation
to have stability, success, and growth.
This solid foundation consists of several key building blocks ,
that we can help you with.
Your foundation - a strong and recognizable identity, including Business Name, Logo, Corporate Style, Mission, Slogan, Branded Materials, etc.
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We'll help create the whole brand platform for your business starting from scratch, or assist with creating or improving a part of it.
Brand Platform
Professional Website & Maintenance
Professionally designed and optimized for your business needs - the key element of your online presence.
​
It showcases your services, prices, portfolio, and testimonials, reflects the info about your company, your team, and makes it easy for visitors to contact you and request a quote.
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We can not only build but manage it for you on a regular basis as well.
Google My Business
Well-optimized Google presence which will boost your local presence and help your clients find you.
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We'll help with setting up a Google My Business (GMB) profile which includes: Claiming Your Business, Profile Information, Verification, Business Description, Reviews and Ratings, Service Areas, Google Posts, etc.
Social Media Presence
We'll set up Social Media Pages that are right for your business and your area in a professional and effective way.
We'll also help you manage them, create useful and engaging content and activity: posts, visuals, videos, Ads, Reels, Stories, comments, following, etc.
Blog
Posts
Regular blog posts not only enhance your website's SEO by providing fresh and relevant content but also engage and inform your audience, establishing your business as an authoritative voice in your industry.
​
We'll write them for you and post them regularly on your website and social media.
WEBSITES
In today's digital landscape, a professional website serves as a powerful online representation of your business, allowing you to showcase your services, prices, portfolio, testimonials, and many more to potential clients.
Unlike many other companies, we design websites that our clients have full control of, so you can update content, add new projects to your portfolio, and make necessary adjustments in real-time, ensuring your website stays relevant and up to date. Or we can manage it for you.
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​Boosting your online presence is not just about a visually appealing website; it's about being discoverable. That's where Search Engine Optimization (SEO) comes into play. Our strategic SEO techniques ensure that your website ranks higher on search engines, making it easier for potential clients to find you. This means increased visibility, more traffic, and ultimately, more business opportunities. With us, it's not just about having a website; it's about making sure your business shines brightly in the digital realm.
BUSINESS
Your Google My Business (GMB) Listing is more than just a virtual business card; it's a key component of local SEO. When claimed and optimized, it acts as a beacon for potential customers searching for services in their locality.
We ensure that your GMB listing is not just claimed but finely tuned to provide essential information, making it easier for customers to find and choose your business.
​Claiming Your Business
Profile Information
Verification
Business Description
Photos
Google Posts
etc.
BRANDING
Your brand is the face of your business, the emotional connection that sets you apart from competitors.
Branding is a crucial aspect of establishing a strong and recognizable identity for your home service business, which helps with establishing trust, credibility, and loyalty, enabling you to build lasting relationships with your clients.
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Naming
Logo
Font
Corporate Design
Slogan
Mission
Branded materials:
Business cards, Brochures, Catalogs etc.
Ad Templates
etc.
We
ARE
At Fading Square Marketing, we believe in the power of transformation.
The square represents your business – solid, but often confined by traditional approaches.
we believe that the traditional approaches to marketing are fading away , and that a creative approach is the key to success in today's rapidly changing business landscape.
We specialize in finding the most effective strategy , approach, and tools for each specific client, aligning with their unique goals and needs.
ZACH TOUCHON
Zach is an entrepreneur with over 15 years of experience. He is the one you'd call a strategic thinker, an idea generator, a visionary.
Together with his wife, Zach co-founded and built a successful home services company in California, renowned as one of the most challenging states for such enterprises.
His hands-on experience with clients, employees, implementation, payroll, taxes, and strategic planning, positions him as an invaluable resource for Fading Square clients seeking guidance in the dynamic landscape of entrepreneurship and the home business industry.
KATERINA
TOUCHON
Katerina Touchon, a seasoned marketing professional with 14 years of international experience, has contributed her expertise to a multitude of projects in various countries.
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In her multifaceted career, Katerina has successfully collaborated with a diverse range of projects, both in the public and private sectors. From major government initiatives to smaller-scale projects, and working with renowned brands such as Calvin Klein, Phillips, BMW, Dulux, and more, Katerina brings a wealth of experience to the table.
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While Zach Touchon is a visionary, Katerina is a meticulous specialist, known for her precision in execution, the aesthetic appeal of her designs, and her commitment to achieving excellence in every detail.
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