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I AM A
BRAND
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An Easy Way To Build Your
Personal & Business Brand
Transformational Business Game
"I AM A BRAND!"
An easy and effortless business tool that helps businesses and entrepreneurs, through the process of a psychological game and subconscious immersion, create a personal brand matrix, uncover blind spots, discover numerous ideas for development and monetization, and build a brand development strategy!
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The results of the game equal the results of up to 3 marketing consultations.
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It's a game-changer for anyone aiming to build a powerful brand easily!
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It's a great tool for you, if
YOU ARE
Personal Brand
Business Brand
Most benefit from this service:
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Entrepreneurs
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Business and Life Coaches
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Consultants
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Freelancers
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Public Speakers
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Authors
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Digital Marketers
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Creatives (Designers, Artists, Photographers)
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Leaders and Managers
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Health and Wellness Professionals
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Yoga Teachers
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Influencers and Content Creators
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Real Estate Agents
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Legal Professionals
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Technology Experts
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HR and Career Coaches
Most benefit from this service:
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Business Owners
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Start-up Teams
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Marketing Teams
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Brand Managers
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CEOs and Executives
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Public Relations Specialists
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Creative Teams
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Project Managers
During the game, you will:
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Create a matrix of your personal/business brand.
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Analyze your brand across 12 segments that are crucial for growth.
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Identify blind spots and growth areas.
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Gain new ideas for development and monetization.
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Understand the essential factors to consider in promotion.
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Develop a specific action plan for creating, developing, and promoting your brand through answers to questions on game cards.
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Visualize your brand image using a special psychological method.
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WHY
you should play
GAMIFICATION
is the most progressive methodology in the field of education and self-development
EFFECTIVE
One game can replace several marketing consultations
FAST
The games last from 1 to 3 hours and work faster than courses or a series of consultations
EMPOWERING
The main goal of the game is to help the player acquire a resourceful state, get inspired, get motivated, and move closer to their desired goal
RESULTS
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Clear Brand Matrix
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Defined Brand Identity
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Detailed Action Plan
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Your Expertise acceptance
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Your Uniqueness understanding
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Brand Image Enhancement
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Developed Branding Strategy
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Target Audience Identification
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Enhanced Creative Thinking
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Improved Storytelling Skills
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Boosted Confidence
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Expanded Professional Network
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Increased Motivation
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Beneficial Feedbacks
HOW
it works
GAME MECHANICS
Part #1​
In a group game or one-on-one we analyze your brand and create a Brand Matrix for you based on12 segments: expertise, brand identity, storytelling, monetization, etc . This phase typically takes about 30-40 minutes.
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During a personalized session, we can extend the time if you, as the client, wish to conduct a comprehensive analysis, discussing each segment in detail. This allows us to craft a meticulous action plan tailored to your brand's unique needs.
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Upon completion of the matrix review, you receive a comprehensive breakdown highlighting specific areas for improvement.
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Part #2
The second part is an engaging and insightful game with cards crafted for a deep analysis of challenging aspects in your brand.
This interactive session will help with a deeper exploration of each segment, accompanied by probing questions on the cards. This dynamic part will bring inspiration and innovative thinking.
The outcome for the each participant is a detailed action plan that will help to transform challenges into strategic opportunities, and will help you get an effective brand enhancement strategy.
HOW
to play
ONLINE
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​Group 3-4 people - starting from $65/game
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Mini-group 2 people - starting from $98/game
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1-on-1 Personal Game - starting from $163/game
+
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Corporate game - upon request
(for company employees or company departments)
OFFLINE*
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Group 3-4 people
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Mini-group 2 people
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1-on-1 Personal Game
+
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Corporate game
for company employees or company departments
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* The prices depend on the date, amount of people and a venue
Speaker and Host:​
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Katerina Touchon
a marketing and branding expert with over 13 years of experience, co-founder of the marketing agency Fading Square (USA).
She was born in Moscow and has been living and working in the USA for the last 5 years. Over her career, she has worked with government and private projects, charitable foundations, galleries, museums, and commercial brands such as Marlboro, Parliament, Jegermeister, BMW, Dulux, Philips, Qatar Airlines, KLM, Jules Pansu, Schwarzkopf, Calvin Klein, Reebok, and venues like ARTPLAY, Red October, FLACON, Club PRAVDA, banks like Otkrytie, Sber Private Banking, and more.
Katerina has worked with clients from USA, UK, France, South Africa, Thailand, Sri Lanka, Vietnam, Russia, Ukraine, and others.
She is also an expert in art marketing, the founder of the FRWART project for promoting art, and a co-owner of the Touchon Gallery in Los Angeles.