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I AM A
BRAND
for
Artists
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An Easy Way To Build Your
Personal Brand in Art
Based on a Transformational Business Game
"I AM A BRAND!"
An easy, effortless tool for Visual Artists: Painters, Photographers, Sculptors, Illustrators, and other Creatives.
Through a psychological game and conscious immersion, you’ll build your personal brand matrix, uncover blind spots, discover new ideas for growth and monetization, and shape a practical brand strategy for your work.
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A single game delivers the clarity of several art-marketing consultations.
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It’s a game-changer for those artists who want to connect their art, story, and vision into one clear brand - and present it confidently to the art world.
"
"
It's a
GREAT TOOL
if you
Feel stuck and don’t know what to focus on next in your art career.
Have many ideas -
but no structure or direction.
Have grown as an artist, but your presentation doesn’t reflect who you are now.
Want to find your audience and learn how to speak to them.
Curious to see what’s missing in your current brand or strategy.
​​Want to understand how to present yourself and your art clearly.
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T​ired of guessing how to attract collectors, galleries, or clients.​​
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Want your social media, portfolio, and story to feel consistent and professional.
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Ready to take your art more seriously - and treat it as a real brand.
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Want fresh inspiration and practical feedback from a marketing professional.
During the game, you will:
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Create a matrix/map of your artist brand.
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Analyze your brand through 12 segments essential for its growth.
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Identify blind spots and areas for creative and professional expansion.
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Gain new ideas for visibility, collaborations, and monetization.
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Understand what truly matters in presenting and promoting your art.
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Develop a practical action plan for building and strengthening your brand using the insights from the game cards.
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Visualize your art brand image through a unique reflective and psychological method.
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WHY
you should play
GAMIFICATION
A playful, visual method for artists. Branding becomes a creative exercise with cards and a 12-part Art Brand Matrix.
EFFECTIVE
One session often delivers the clarity of several art-marketing consultations.
FAST
The games last from 1 to 3 hours and work faster than courses or a series of consultations
EMPOWERING
You finish energized and confident to present your work - clear voice, story, and value for galleries, collectors, and audiences.
RESULTS
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A clear Art Brand Map - understanding how all parts of your brand fit together
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Defined artistic identity and message
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A simple action plan to move your art career forward
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Clarity about your unique style, story, and strengths
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A stronger and more consistent visual presence (portfolio, website, social media, etc)
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Better understanding of your audience and collectors
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Fresh ideas for promotion, collaborations, and monetization
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Improved storytelling about your art and creative journey
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More confidence in presenting yourself and your work
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New connections and inspiration from co-participants
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Personalized professional feedback and insights you can apply right away
HOW
it works
GAME MECHANICS
Part #1​
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We’ll meet in a small group or one-on-one and map your art brand across 12 areas (identity, expertise, story, audience, image, promotion, monetization, and more).
This takes about 30–40 minutes.
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During the personal game, if you want to go deeper, we can spend extra time on each area and turn your notes into a clear next-steps plan for your practice.
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By the end of Part 1 you’ll have a simple overview of what’s strong, what’s missing, and what to focus on next.
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Part #2
Then we play a card-based game that helps you explore the trickier parts of your brand.
The questions on the cards open new ideas and help you see connections you might have missed.
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Outcome: you leave with a practical action plan—how to turn challenges into opportunities and make your brand more visible and powerful in the art world.
HOW
to play
ONLINE FORMAT
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​Group 3-4 people
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Mini-group 2 people
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1-on-1 Personal Game
+
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Corporate game - upon request
(for company employees or company departments)
OFFLINE* FORMAT
-
Group 3-4 people
-
Mini-group 2 people
-
1-on-1 Personal Game
+
-
Corporate game
for company employees or company departments
​
* The prices depend on the date, amount of people and a venue
Speaker and Host:​
​
Katerina Touchon -
a Russian-American art marketing and branding expert with over 15 years of experience, was born in Moscow and is now based in the United States. She has worked across the art ecosystem: galleries, government projects, nonprofits, museums, and global brands—with major institutions including the State Russian Museum, EXPOSED Art Center, ARTPLAY, and companies such as Schwarzkopf, BMW, Calvin Klein, Dulux, and others. She has collaborated with artists from five continents and has organized festivals, exhibitions, and creative projects.
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She has helped dozens of artists from five continents with promotion and presentation - positioning, “packaging” (portfolios, statements, websites), and art branding—so their work is clearly seen by galleries, collectors, and audiences.
Katerina is the founder of Fading Square Marketing in Los Angeles and FRWART | Artists Promotion, a program dedicated to empowering artists to promote themselves and create opportunities. She continues to provide management and marketing support for artists, galleries, and art projects worldwide.
